Top 10 common content marketing mistakes

Grow your audience and build interest and leads by avoiding these common mistakes

The effective use of content to attract and acquire customers now plays an essential role in everything we do as marketers. Planning, creating and distributing great quality content is no longer the domain of content marketing specialists but nearly every other function, from email, advertising and CRM, to search, PR and beyond. As a result ‘content marketing’ as a principle has become increasingly integrated into how we plan, execute and optimise our marketing plans and it’s therefore more important than ever to take a strategic approach to the use of content.

With investment in content marketing increasing within many different companies and verticals, this guide is intended to highlight some of the most common content marketing mistakes we often see at Smart Insights to help you avoid them and produce the most effective content marketing strategy for your business.

You may not be making any of these mistakes, which would of course be really good news! However if any of these scenarios seem familiar to you we hope that following our advice will help you to make the necessary changes so you can sharpen your content marketing plans and efforts.

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