Digital marketing Megatrends 2018
In this briefing, we’ll take an in-depth look at what Smart Insights see as the 9 most significant trends, or ‘megatrends’, in digital marketing for the year ahead.
We’ve structured the trends around the 5 pillars of marketing today that we recommend businesses of all types need to review and improve to stay competitive.
Within each of the 5 top-level marketing pillars shown in the table-of-contents on the left, there are 9 Megatrends which give opportunities for all businesses to compete more effectively.
The aim of this article is to help you review the main trends in marketing which are likely to impact your business in 2018 and beyond and can be included in your digital marketing strategy and overall marketing strategy