Over the last 20 years, we have often seen these common B2B marketing mistakes as we have consulted and trained with many businesses. This means that B2B companies are failing to deliver on the promise of the latest inbound marketing and marketing automation techniques.
Often, when things go wrong, it’s for the same reasons: lack of planning, preparation, and audience understanding.
In this guide, we summarize these mistakes and explain planning techniques and examples which show how to avoid them and deliver more quality leads.
Jill Quick, a digital marketing trainer and co-founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to ‘get’ digital marketing in theory, but how to actually DO it.