Brand campaign launch guide

Brand management is an ‘always-on’ activity. However, part of the role will involve bringing new products to market and launching campaigns to keep the brand fresh and in the forefront of consumers’ minds. From a communications perspective, there are many different factors to consider. In this guide, we’ll cover the main steps involved in planning, developing and launching a new brand campaign.

This guide will consider each step in more detail, providing actionable advice, examples, and links to other relevant guides and resources from Smart Insights. We've applied our unique RACE growth framework to help guide you through the brand campaign creation process. For more insight on how to apply RACE to your strategy and campaign planning, see our Campaign Planning Learning Path.