Follow these example to get the most from Twitter marketing in 2017

Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge. Success is not just about how many followers you have, it’s about engagement with users, building strong relationships. Twitter allows you to reach a larger audience and increase brand awareness. But there are challenges to overcome such as exposing your brand to negative comments, dealing with customer complaints, and remaining visible.

18 Brands + 2 CEOs, 12 Months of Twitter Data

Using Interbrand as a reference, we chose 18 successful global brands from 9 industries. For a different perspective, we included two well-known CEOs, both with a big presence on Twitter. For the period of…

Are you using hashtags correctly?

The discipline of marketing is filled with jargon, especially within digital marketing where constant technological change causes prevailing shifts in the landscape. Never have there been more three letter acronyms (TLA). The elusive ‘hashtag’ symbol, which most people know from entering conference calls, still causes confusion amongst my clients and peers when used on social media platforms. Not so much what they are but when and how to use them. The approach laid out here is by no means an all-encompassing thesis study, merely a brief attempt to demystify the matter in my own subjective opinion. Hashtags, although used in IT since the seventies in a different context, were popularised by Twitter in the late noughties as a way of clustering similar topics into easily retrievable categories, i.e. search #summer to find all conversations categorised as a ‘summer’ topic. This enables you to join conversations on topics that…

How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter?

Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were magnets for bots or spammers. What I did not expect was such a fevered pushback from some of commenters and readers. They felt I took to harsh of a stand on hashtags and that they were still the best thing since sliced bread. And there were a lot of people who believed that.

Since so many people thought that hashtags were still relevant in business, I decided to take a look at how thought leaders and influencers are using them. For this sample I selected 30 thought leaders analyzed 15k of their most…

Our review of Twitter dashboard - the new web app that will let you schedule Tweets and review analytics all in one place

Importance: [rating=4] (For Small Businesses) Source: Twitter blog This week Twitter announced the launch of its latest offering to help attract and retain small businesses yesterday. It's called Twitter dashboard and it's been designed to help smaller companies get more out of Twitter, by providing scheduling and analytics all in one package. We hooked up our account took Twitter dashboard for a test drive so we could let you know if it was worth using for your business. Our initial thoughts from evaluating it are: It's cleanly designed and easy to use. Everything is intuitive and extremely simple, so it's perfect for those just starting out who haven't already mastered slightly more complex scheduling and analytics packages. The analytics are well presented, but the…

Small businesses can save time and get better results with these handy Twitter marketing apps

Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage engagement with your audience. However, social media management can be quite time-consuming, as it involves managing multiple social media accounts at the same time, and posting content on a regular basis. If you find it too time-consuming to be constantly posting updates on Facebook or Twitter, there are some amazing tools and apps out there that can help you save time and increase the effectiveness of your efforts. They help you juggle your social media accounts from your desktop and smartphones to make sure you have a very productive social media marketing campaign.


DrumUp is like a breath of fresh…

Omnisearch will let Twitter 'provide search as a service'

Importance: [rating=2] (For Social Media Managers) Recomended source: Twitter's blog Twitter's dev team have been rather busy of late. They've refreshed the Home timeline to highlight the best Tweets first, introduced tailored content via Highlights for Android, and personalized the search results and trends pages. This, of course, is all in response to lackluster Follower growth and losing market share to competitors like Facebook and Instagram, which, unlike Twitter, sort their content via an algorithm which predicts what users will want to see. Twitter is sticking with the reverse chronological feed because, after all, that's what makes Twitter Twitter. But because of the obvious popularity of algorithmically curated content, it is going to be showing more and more content based on relevancy to the user, rather than just what happened to be the last thing Tweeted. …

Twitter tweaks timeline to show most engaging Tweets top

Importance: [rating=3] (For Marketers using Twitter) Recommended source: Twitter's blog Twitter has been grappling with a series of problems of late. Falling share price, stagnating user growth and some high profile exits from some of the top brass. It's looking to re-invigorate itself, and has decided to do so by introducing a sprinkling of the magic that has made Facebook's newsfeed one of the most powerful forces in the world of digital marketing. I say magic, I mean algorithms. This doesn't mean that Twitter is doing away with the chronological ordering of Tweets, that would be a big mistake given that it is what sets Twitter apart from other social networks such as Facebook. Instead it will use an algorithm to decide which Tweets you are most likely to care about (based on past interaction with the account there from). Then when you log into Twitter…

The low-down on Twitter's new conversational ads

Importance: [rating=3] For existing Twitter advertisers Recommended link: Twitter announce conversational ads Well, it's the first full working week of the year and we have the first new social media platform release option to consider. It's a minor one in the scheme of things, but worth knowing about if you're a Twitter advertiser already. What we're more interested in and likely all Twitter users will be interested in is this rumour from the Twitter CEO Jack Dorsey that the 140 character he says: "we didn't start Twitter with a 140 character restriction. We added that early on to fit into a SMS message (160 characters)". Now this would be a radical change! More on this if and when Twitter decides to extend the limit!

What marketers need to know about Conversational ads

1. What makes this new ad format different from Promoted Tweets. The aim of these…

Twitter Advice for those just starting off with the platform

You'll know that Twitter is a platform worth taking seriously as these statistics show: Twitter has 316m monthly active users. (Source: Venturebeat) 500m tweets are sent per day. (Source: Expand Ramblings Report) 80% users access Twitter on mobile. (Source: Statista) Given these stats, it's no surprise that Twitter is being used by different types of businesses to promote their brand, connect with their target audiences and boost social conversions. In fact, in a blog posted on, writer Shea Bennett reports that almost 67% Twitteratis buy from brands they follow on Twitter. So, what does it mean for startups and small business owners? This means that Twitter is not going away anytime soon and is going to establish a cobblestone bridge between businesses and potential buyers. Businesses with all kind of…

Twitter's new 'Buy' buttons now available to everyone

Importance: [rating=4] For e-commerce managers and charities Recommended link: Twitter's announcement of new 'Buy' button Twitter announced last week that it would begin testing it’s new ‘Buy’ buttons on a Small percentage of US users. The Tweets featuring ‘Buy’ buttons would only come from certain test partners and would not be visible to everyone. But then yesterday Twitter extended the functionality to all users, in a big more for the platform which has recently been struggling to monetise effectively enough to justify it’s share price, which has slid to roughly half what it was valued at this time last year.

In-App Purchases

The functionality of the buy it button comes from a new tool called relay, and will make it far easier for retailers to sell goods via Twitter. Goods can now be purchased by customers within…

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