Social media optimisation

How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the “R” in ROI can be interpreted. We hope it helps! We also have a post from earlier in year on the goals and challenges of social media marketing which may also

and is it something we should be doing? Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine marketer Danny Sullivan first used it and Rohit Bhargava developed his 5 rules of SMO which

With more than 30 billion pieces of content shared on Facebook each month, have you ever wondered how to optimise engagement on your brand’s Facebook Page and get more people to come back? When’s the best time to post, how often and are there variances by industry? I am currently working on a social media campaign

We introduced Google +1 on our Google updates page back in March when this was announced, but it only became live in the UK on June 29th. So it’s time to take another look and think through the implications for marketing. June 30th update: When I originally wrote this post, I asked about methods of measuring

Is social sign-on in the plans for your site? Like everyone else, we’re planning upgrades to our site and have been thinking how to increase interactions with our readers. Social sign-on is one approach of how to do this, so I’ve written up my thoughts and interested in how you see it. Is it only a

The now ubiquitous and copied Like button just got a sibling – the Send button. One word for this simple addition by Facebook – nice, in fact very nice (OK, that’s two words). Facebook announced this new feature over the Easter weekend in its developer blog with a neat travel marketing example. Typically the button lives next

What you post on Facebook stays on Facebook. Err, not anymore. The new Facebook plugin allows asynchronous posting between web site comments and Facebook posts. This is the first time Facebook has enabled this kind of automatic external posting – and in truth it’s also something that nobody else can currently offer – a killer feature?

There are two new buttons available this week, well technically one new and available now and one evolved and still in the off-ing unless you’re in the US… Google +1 is now launched for websites and we’ll see it rolling out globally with several early US partners. We covered Google’s +1 in a Google round-up several

Some of the best in digital marketing offer their social media advice We’re always cautious of rule-books – but when Eloqua team up with JESS3, Steve Rubel, David Armano and Scott Monty (amongst others) then it’s certainly worth stopping to read. This ProBook is an evolution of the PlayBook that was created a year ago –

Is social sign-on in the plans for your site? Like everyone else, we’re planning upgrades to our site and have been thinking how to increase interactions with our readers. Social sign-on is one approach of how to do this, so …..

How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the “R” in ROI can be interpreted. We hope it helps! We also have a post …..

Some of the best in digital marketing offer their social media advice We’re always cautious of rule-books – but when Eloqua team up with JESS3, Steve Rubel, David Armano and Scott Monty (amongst others) then it’s certainly worth stopping to …..

We introduced Google +1 on our Google updates page back in March when this was announced, but it only became live in the UK on June 29th. So it’s time to take another look and think through the implications for …..

and is it something we should be doing? Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine …..

Facebook releases new marketing advice for businesses Value: Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s just …..