Social media marketing strategy guide

Create a plan to manage social media marketing to support your commercial goals

About our 7 Steps Social media marketing strategy guide

Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter. But few have a social media strategy which helps them use social media to support their business goals. Social media works best when it's part of an integrated E-communications strategy where Social media works together with Search, Email and Content marketing.

Our social media strategy guide shows you:

  • Setting goals for ROI and performance from social media marketing
  • How to create an integrated social media marketing strategy
  • The tools and techniques to start a social listening programme
  • Practical "how-to" advice on getting more from Facebook, LinkedIn, Twitter and YouTube"
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

What does the Ebook include?

Fully updated with new examples for 2015, our guide is structured around PR Smith's SOSTAC® Planning System to help you rapidly create or review a social media strategy:

  • Introduction – What is Social Media Marketing and Social CRM?
  • Step 1 Benchmark and set business goals for your social media strategy
  • Step 2 Create your social media strategy
  • Step 3 Social listening and online reputation management
  • Step 4 Define content and engagement strategy
  • Step 5: Define communications strategy
  • Step 6: Define approaches for the core social media platforms
  • Step 7: Social media optimisation (SMO)

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What our members say

I have been using the Smart Insights content for a few years now and have appreciated the format of the downloads written for development of digital and social strategy. After downloading the Social Strategy Word Doc template, I was able to accelerate the development of my social media strategy by using the template format. It was incredibly helpful. I recommend Expert membership.

Review by Mark H. Middlebrook. SVP Interactive Marketing Manager, City National Bank – Los Angeles, CA

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

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