Create a plan to manage social media marketing to support your commercial goals

Many companies use social media but few have a strategy. This guide gives practical advice in a workbook format to help improve your social media marketing results

Social media marketing Toolkit
This guide is part of a Toolkit with 13 other resources. Find out more?

Social media marketing strategy guide

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About our 7 Steps Social media marketing strategy guide

Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter. But few have a social media strategy which helps them use social media to support their business goals. Social media works best when it’s part of an integrated E-communications strategy where Social media works together with Search, Email and Content marketing.

Our social media strategy guide shows you:

  • Setting goals for ROI and performance from social media marketing
  • How to create an integrated social media marketing strategy
  • The tools and techniques to start a social listening programme
  • Practical “how-to” advice on getting more from Facebook, LinkedIn, Twitter and YouTube”
  • Workbook format makes it quick to review and decide on the changes you need to make to improve your online marketing results.

Who is this guide for?

This guide is for anyone who feels they may benefit from aligning their marketing with their social media strategy.

About the Social media marketing strategy guide

About the authors

Social media marketing specialists Danny Bermant and Rhian Simms produced this guide. It was also edited by Dave Chaffey.

What does the Ebook include?

Fully updated with new examples for 2015, our guide is structured around PR Smith’s SOSTAC® Planning System to help you rapidly create or review a social media strategy:

  • Introduction – What is Social Media Marketing and Social CRM?
  • Step 1 Benchmark and set business goals for your social media strategy
  • Step 2 Create your social media strategy
  • Step 3 Social listening and online reputation management
  • Step 4 Define content and engagement strategy
  • Step 5: Define communications strategy
  • Step 6: Define approaches for the core social media platforms
  • Step 7: Social media optimisation (SMO)

Related Expert member resources: Social media audit, Managing Social media marketing and example social media marketing plan.

About this guide

Our social media strategy guide will help you create an integrated social media marketing strategy which shows you how to increase engagement to boost leads and sales using the social networks.

Guide structure

  • Introduction: What is Social Media Marketing and Social CRM?
  • Step 1: Benchmark and set business goals for your social media strategy
  • Step 2: Create your social media strategy
  • Step 3: Social listening and online reputation management
  • Step 4: Define content and engagement strategy
  • Step 5: Define communications strategy
  • Step 6: Define approaches for the core social media platforms
  • Step 7: Social media optimisation (SMO)
Look Inside the Social media marketing strategy guide

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Like all Smart Insights' resources, our Social media marketing strategy guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.

Brilliant

I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Social media marketing strategy guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 13 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

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