Today many companies are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter. But few have a social media strategy which helps them use social media to support their business goals. Social media works best when it's part of an integrated E-communications strategy where Social media works together with Search, Email and Content marketing.
Our social media strategy guide shows you:
Fully updated with new examples for 2015, our guide is structured around PR Smith's SOSTAC® Planning System to help you rapidly create or review a social media strategy:
I have been using the Smart Insights content for a few years now and have appreciated the format of the downloads written for development of digital and social strategy. After downloading the Social Strategy Word Doc template, I was able to accelerate the development of my social media strategy by using the template format. It was incredibly helpful. I recommend Expert membership.
Review by Mark H. Middlebrook. SVP Interactive Marketing Manager, City National Bank – Los Angeles, CA
We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.
Stuart Sykes, Digital Marketing Manager
Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.
Jennifer Law, E-Communications Manager, National Pharmacy Association
Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: