Learning Paths

Optimizing paid social media

Learn about the benefits of using paid social media and the options available increase return on investment

Module purpose

The days of getting substantial organic reach on social networks are long gone. This gives a strong argument for investing in paid social to increase your reach, particularly during key campaigns.

In this module, we will review common techniques for deploying paid social investments and the options available on the main social platforms.

How is the Learning Path structured?

  • Objectives
  • Reach on social media
  • The options for paid social ads
  • What is retargeting?
  • Where can you deploy retargeting?
  • Facebook advertising options
  • Twitter advertising options
  • LinkedIn advertising options
  • Assessing your budget for paid social ads
  • Select Ad frequency
  • Optimizing creative
  • Summary

Learning Objectives

  • Explain the benefits and options for investing in paid social adverts
  • Explain the factors that affect the response and return-on-investment from paid social ads

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This module is in the Social Media Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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