Optimizing paid social media
Learn about the benefits of using paid social media and the options available increase return on investment
The days of getting substantial organic reach on social networks are long gone. This gives a strong argument for investing in paid social to increase your reach, particularly during key campaigns.
In this module, we will review common techniques for deploying paid social investments and the options available on the main social platforms.
How is the Learning Path structured?
- Reach on social media
- The options for paid social ads
- What is retargeting?
- Where can you deploy retargeting?
- Facebook advertising options
- Twitter advertising options
- LinkedIn advertising options
- Assessing your budget for paid social ads
- Select Ad frequency
- Optimizing creative
- Explain the benefits and options for investing in paid social adverts
- Explain the factors that affect the response and return-on-investment from paid social ads
This module is in the Social Media Marketing Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual Membership Already an Individual or Business member?