Learning Paths

Optimize your organic Facebook marketing

Discover the latest tips and tactics to reach, engage and convert your audience through organic Facebook marketing

Module Purpose

Looking to make the most of your Facebook marketing? In this Learning Path module, dive into all the key benefits and features of organic Facebook marketing. Learn top tips for optimizing your business page, advice for create engaging and compelling content and how to make the most of Facebook’s organic business features and tools.

How is the Learning Path structured?

  • Objectives
  • How to use RACE to align your social tactics with your goals
  • Why select Facebook as a social channel?
  • Optimize your Business Page
  • Optimize your creative content and scheduling
  • Utilizing Facebook’s organic features
  • Summary

Learning Objectives

  • Optimize your Facebook Business Page
  • Understand the different types of organic content you can share on Facebook and how to manage your posting schedule using an editorial calendar
  • Master Facebook’s organic channel features to optimize your tactics
  • Learn how to use the RACE Growth System to win and retain more customers with your social marketing

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This module is in the Social Media Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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