Learning Paths

Social listening

Learn the ins and outs of social listening including the latest techniques and our recommended tools

Module purpose

Marketers often think of social media as a channel where they can share content and product offers through updates on social networks. Yet, social media users will see the purpose of social media very differently; as a way to have conversations with friends, families and colleagues about their interests.

In this module, we explore these two different ways of thinking about social media overlap in the marketing activity known as social listening where marketers use social media as a research tool to understand what their audiences are discussing; what they’re interested in.

How is the Learning Path structured?

  • Objectives
  • What is social listening and why is it useful?
  • Creating a process for social listening
  • Selecting KPIs and reports for monitoring
  • Social listening reports
  • Selecting social listening tools
  • Reputation management
  • Summary

Learning Objectives

  • Explain the goals and different forms of social listening
  • Review the requirements and features of tools for social listening
  • Put in place a reputation management process to respond to complaints or customer service requests

Business membership badge icon Any Paid Membership is required
Toolkit illustration

This module is in the Social Media Marketing Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo
CLOSE