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Learning Paths

Set social media goals

Learn how to set SMART objectives for your social media marketing including overall and specific goals for the social networks that are important to your business

Module purpose

Aligning social media campaigns with your business goals can be really tough. Especially as there isn’t a ‘correct’ answer when setting social media goals.

In this module, we’ll show you how to use a data-driven approach to improve your social media marketing, starting with SMART objectives so you can see whether you are hitting your targets.

How is the Learning Path structured?

  • Objectives
  • Why it’s important to use SMART goals for social media
  • Understanding different types of social media goals and KPIs
  • An example of setting a simple goal
  • Define your goals and how to measure them
  • Examples of social media goals in action
  • Consider how you will report on how your goals are achieved
  • Summary

Learning Objectives

  • Set suitable marketing communications goals for social media
  • Understand the linkage between social media goals and actions to hit targets

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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