Guides and Templates

Social media marketing audit template

An example of a social media audit and blank template to audit your social media marketing

The audit includes a full example template using a fictitious company who are looking for more clients in their sector. It also includes a blank template for you to amend for your own case.

How will this social media audit template help me and my business?

Managing social media updates as part of content marketing activities takes time, a lot of time if you do it well. So you want to make sure you are focusing in the right places and getting the returns on your investment.

This Microsoft Word social media audit template is aimed at giving you a format for you to review the effectiveness of your own social media activities, or for your clients.

Resource Details

About the author

Miriam Shaviv, Director of content at Brainstorm Digital who is active in auditing and managing social media marketing for B2B and B2C clients

How is the audit structured?

The audit includes a full example for Health Recruitment, a fictitious company who are looking for more clients in the private healthcare sector which also features in our example social media plan. It also includes a blank template for you to amend for your own case.

The audit includes:

  • Review of goals for social media
  • Tracking social media goals in Google Analytics
  • Review of the impact of a blog, LinkedIn and Twitter
  • Review of processes
  • A one-page summary

Related resources: We recommend you use this audit alongside our example social media plan template, also by Miriam. Techniques for measurement of ROI for social media are covered in the last section of our guide to measuring content marketing ROI.

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Individual or Business members can access this and 14 other guides and templates in this toolkit

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