An example of a social media audit and blank template to audit your social media marketing

Effectively review your social media with ease

Social media marketing Toolkit
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Social media marketing audit template

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How will this social media audit template help me and my business?

Managing social media updates as part of content marketing activities takes time, a lot of time if you do it well. So you want to make sure you are focusing in the right places and getting the returns on your investment.

This Microsoft Word social media audit template is aimed at giving you a format for you to review the effectiveness of your own social media activities, or for your clients.

About the Social media marketing audit template

About the author

Miriam Shaviv, Director of content at Brainstorm Digital who is active in auditing and managing social media marketing for B2B and B2C clients

How is the audit structured?

The audit includes a full example for Health Recruitment, a fictitious company who are looking for more clients in the private healthcare sector which also features in our example social media plan. It also includes a blank template for you to amend for your own case.

The audit includes:

  • Review of goals for social media
  • Tracking social media goals in Google Analytics
  • Review of the impact of a blog, LinkedIn and Twitter
  • Review of processes
  • A one-page summary

Related resources: We recommend you use this audit alongside our example social media plan template, also by Miriam. Techniques for measurement of ROI for social media are covered in the last section of our guide to measuring content marketing ROI.

The audit includes a full example template using a fictitious company who are looking for more clients in their sector. It also includes a blank template for you to amend for your own case.

Look Inside the Social media marketing audit template

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Social media marketing Toolkit

The Social media marketing audit template is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

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