A practical guide to Managing Twitter to build awareness and drive sales

Our Twitter guide shows you how to create a plan to manage communications

Social media marketing Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Smarter Twitter marketing guide

 Look Inside

About our Twitter marketing guide

As a mature social network, Twitter has become a key marketing platform to support marketing for consumer brands, business-to-business companies, not-for-profits and for personal use.

As with other social networks, sharing of your content gives you an opportunity to reach new audiences and drive visitors to your site. However, Twitter has its own vibe, etiquette and tools which require some “insider knowledge”.

Our Twitter guide shows you:

  • Where to get started in setting up your Twitter profile or updating it to use the latest features
  • How to create a plan to manage communications with Twitter to support your marketing goals
  • Approaches and tools to use to help you increase your followers
  • Tools to use for outreach to other people
  • Inspiring examples and options for creating business and personal profiles and running campaigns
  • How to integrate Twitter with your site, social media and email marketing
  • Tools for tracking your use of Twitter

About the Smarter Twitter marketing guide

About the authors

Rhian Harris and Susanne Colwyn produced this guide.

Rhian Harris (was Simms) is an online marketing all-rounder and guest blogger for Smart Insights. With over 8 years of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+ and Twitter.

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She’s passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

What does the Smarter Twitter Marketing book include?

Our practical guide is structured around the Smart Insights PRACE framework which will help you think through how to make better use of Twitter:

  • ONE.  An introduction to marketing with Twitter
  • TWO. PLAN: Developing a Twitter strategy
  • THREE. REACH: Reaching your audience through Twitter
  • FOUR. ACT: Encouraging interaction with Twitter
  • FIVE.  CONVERT: Turning Twitter interaction into leads and sales
  • SIX. ENGAGE: Keeping your audience engaged
  • SEVEN. Tools for managing Twitter

About this guide

Our Twitter guide shows you how to create a plan to manage communications with Twitter to support your marketing goals as well as approaches and tools to use to help you increase your followers, and much more.

Guide structure

  • An introduction to marketing with Twitter
  • Step 1: Plan - Developing a Twitter strategy
  • Step 2: Reach - Reaching your audience through Twitter
  • Step 3: ACT - Encouraging interaction with Twitter
  • Step 4: Convert - Turning Twitter interaction into leads and sales
  • Step 5: Engage - Keeping your audience engaged
  • Step 6: Tools for managing Twitter
Look Inside the Smarter Twitter marketing guide

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Smarter Twitter marketing guide includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

Guaranteed to digitally transform your organisation

Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.


I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Smarter Twitter marketing guide is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Social media marketing Toolkit


Learn more about Expert Membership and get this (and other) toolkits

Instant access. Try it RISK-FREE