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Free guide to create a social media marketing plan

A basic introduction to creating a social media marketing plan

  • Author: Dave Chaffey and Dan Bosomworth
  • Last updated: May 2012
  • Format: 8 section, 19 A4 page PDF Ebook containing infographics and tips

We believe that you need to plan to get the most from social media marketing.

Our free need-to-know social media strategy guide will help get you up to speed with the issues you should think about to create a social plan.

Today many companies are using social media tactics by posting updates to Facebook, LinkedIn, Google+ or Twitter. But to make the most of the fantastic opportunity of social media and manage the threats a plan will help you build a communications strategy, content strategy and editorial plan so that your social communications give you the results you need.

Our guide, available free to basic members shows you:

  • What needs to go into your social media plan
  • Mistakes to avoid
  • Using social media marketing for marketing benefits
  • How to manage your reputation
  • Growing your audience using content marketing

What our members say about the Free guide to create a social media marketing plan

Smart Insights has helped us take the right decision on a variety of occasions and we actively use its content to justify our marketing initiatives and spend.

Joao da Costa, Marketing Officer at Southbank International School

We are at the early stages of our digital marketing journey, Smart Insights templates and tutorials help us check and learn as we go.

Stuart Sykes, Digital Marketing Manager

Smart Insights is one of the best digital ‘tools’ on the internet today. It has been a great asset as a channel of advice and insight, helping me to deliver an all-encompassing digital strategy.

Jennifer Law, E-Communications Manager, National Pharmacy Association

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