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Free guide to create a social media marketing plan

A basic introduction to creating a social media marketing plan

  • Author: Dave Chaffey and Dan Bosomworth
  • Last updated: May 2012
  • Format: 8 section, 19 A4 page PDF Ebook containing infographics and tips

We believe that you need to plan to get the most from social media marketing.

Our free need-to-know social media strategy guide will help get you up to speed with the issues you should think about to create a social plan.

Today many companies are using social media tactics by posting updates to Facebook, LinkedIn, Google+ or Twitter. But to make the most of the fantastic opportunity of social media and manage the threats a plan will help you build a communications strategy, content strategy and editorial plan so that your social communications give you the results you need.

Our guide, available free to basic members shows you:

  • What needs to go into your social media plan
  • Mistakes to avoid
  • Using social media marketing for marketing benefits
  • How to manage your reputation
  • Growing your audience using content marketing

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