A practical checklist to review and improve the returns from social media marketing

Get a fast start to update your social media strategy

Social media marketing Toolkit
This guide is part of a Toolkit with 14 other resources. Find out more?

Social Media Management Checklist

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How will the Fast Start checklist help me and my business?

We believe that you need to plan to get the most from social media marketing.

Our social media planning checklist will help get you up to speed with the issues you should think about to create a social media plan and manage your social media updates more effectively. We cover strategy and tactics in much more detail in our other guides on strategy and to each social network, but this template gives you a top-level view of the key activities you should focus on.

Today many companies are using social media tactics by posting updates to Facebook, LinkedIn, Google+ or Twitter. But to make the most of the fantastic opportunity of social media and manage the threats a plan will help you build a communications strategy, content strategy and editorial plan so that your social communications give you the results you need.

About the Social Media Management Checklist

  • Author: Carlton Jefferis and Marie Page, The Digiterati
  • Format: A Fast Start checklist of 18 activities to review for better results from social media marketing
  • Related resources: See our Social media marketing hub for all the guides and templates used by Expert members to create a social media strategy and guides to best practices for all the main social media networks.

This template shows you:

  • What needs to go into your social media plan
  • Setting objectives for social media marketing
  • Practical issues to manage for using all the core social networks
  • Tools to track and manage social media marketing

What does the social media marketing checklist cover?

Our checklist will help you review your approach to managing social media with checklist questions in these 7 key areas:

  • 1 Review your social media capabilities and set goals
  • 2 Devise your social media strategy
  • 3 Set up / update your social media accounts
  • 4 Plan and create your content
  • 5 Increase reach and build followers
  • 6 Evaluation, tracking and optimisation
  • 7 Use content to build email lists/integrate with other marketing
Look Inside the Social Media Management Checklist

Warning: Beware of other resources that you can't apply to YOUR business

Like all Smart Insights' resources, our Social Media Management Checklist includes our "practical" promise to you: Unlike other sites—that just give you research—we only deal in practical, actionable, insight-driven resources that you can use to guarantee success on your projects TODAY.

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I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.

Translated complex digital marketing channels into easy-to-understand concepts

Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.

Social media marketing Toolkit

The Social Media Management Checklist is part of Smart Insights Social media marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 14 other resources in the toolkit.

..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:

  • Plan - Create a structured plan and roadmap by reviewing your current weaknesses and the opportunities to boost online leads and sales
  • Manage - Review your marketing activities, so that you know where to focus to get the Quick Wins which will make the biggest difference
  • Optimise - Learn the best practices and success factors to help you compete to get better results

So why wait? Get instant access to this guide and see for yourself how easy it is to take your digital marketing—and your career—to the next level with our Toolkits

Learn more about the Social media marketing Toolkit


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