We believe creating engaging content is one of the most powerful online marketing techniques available today, since it fuels many inbound marketing techniques:
A content marketing strategy has the benefit that it doesn’t seek to improve one channel in isolation as an SEO, Social media or email marketing or company website ‘strategy’, instead, it gives a multi-channel lifecycle engagement strategy, unifying ALL your digital marketing communications to support customer acquisition, retention and growth goals. A coherent content marketing plan will reduce the need for separate plans for individual digital marketing activities.
Yet our research shows that less than half of businesses have a content marketing strategy, so are missing out on the opportunity to plan, manage and optimise their content marketing.
This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen. The Ebook features:
The 7 steps covered are:
Dr Dave Chaffey is the editor of all Smart Insights resources. He has advised on SEO since he created his first site in 1997 when Altavista was the leading search engine and he switched to Google in ‘99. Ten years ago he ran the first SEO training courses for the Chartered Institute of Marketing and for several years was the tutor on the Econsultancy Advanced SEO course and also created the original Econsultancy Best Practice guide to SEO.
Stephen Bateman is the founder of Concentric Dots Ltd, a specialist content marketing agency helping small businesses in Exeter, Bristol and Plymouth get more customers by increasing their understanding of how real buyers really buy, and then giving them a solid framework to stand out in a crowded marketplace, and be more attractive than their competitors. His strengths are in customer profiling, buyer lifecycle mapping, content planning, content creation, and helping managers to be more productive with their social media and blogging, using tools and techniques that save them time and effort to achieve stand out marketing in a busy marketplace with limited resources.
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Content marketing strategy guide is part of Smart Insights Content Marketing Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 7 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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