Content marketing strategy guide

Create a structured plan to reach and convert more using the power of online content

About our content marketing strategy guide

How will the content marketing guide help me and my business?

We believe creating engaging content is one of the most powerful online marketing techniques available today, since it fuels many inbound marketing techniques:

  • SEO
  • Paid search marketing
  • Social media marketing
  • Email marketing
  • Conversion rate optimisation

A content marketing strategy has the benefit that it doesn’t seek to improve one channel in isolation as an SEO, Social media or email marketing or company website ‘strategy’, instead, it gives a multi-channel lifecycle engagement strategy, unifying ALL your digital marketing communications to support customer acquisition, retention and growth goals. A coherent content marketing plan will reduce the need for separate plans for individual digital marketing activities.

Yet our research shows that less than half of businesses have a content marketing strategy, so are missing out on the opportunity to plan, manage and optimise their content marketing.

This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen. The Ebook features:

  • Workbook format and checklist to makes it quick to scan to develop a strategy
  • Covers both content marketing strategy and practical implementation tips
  • Shows you the tools and techniques needed to create your social media hub
  • Key recommendations important to strategy are highlighted
  • Examples to inspire from a range of B2C and B2B markets

What does the Ebook include?

The 7 steps covered are:

  • ONE. Content Marketing capability audit and setting goals
  • TWO. Define audiences and personas
  • THREE. Create your content marketing strategy
  • FOUR. Editorial management
  • FIVE. Create compelling content for your content hub
  • SIX. Content distribution
  • SEVEN. Evaluate and measure ROI

Available to
Expert members
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What our members say

I was pleased to be one of the first to read through the “Content Marketing Strategy – Seven Steps to Success Guide” which outlines an actionable strategy to follow for a business that’s looking to introduce a content marketing plan.

The guide is perfect for both start-up organisations and large corporates to follow, also featuring a number of influential and leading experts on content marketing.

Simon Swan, Online Marketing & Planning Manager

I have been a regularly visitor to the site for a while now.  I’ve got to say I think the site is fantastic and I love the weekly email.  The upgrade to Expert is well worth the investment.  We are starting to work with our key clients more and more with regard to content marketing.  We are holding a workshop with a client on Thursday to work on personas.  The personas toolkit that I downloaded has been very useful.

Richard Metcalfe, Senior Digital Marketing Consultant, Fat Media

Thanks to Smart Insights for making me a better marketer who is more focused on the right things. Smart Insights was the change I needed and through the resources, it is helping me to build a stronger more successful business.

Nadine Carr, Chief Marketing Officer, Kapelle Media, Toronto, Ontario

Get access to this now by purchasing an Individual or Business Expert membership

Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing:

  • In-depth Ebooks
  • Online training
  • How to videos
  • Marketing templates