Content marketing strategy guide

Create a structured plan to reach and convert more using the power of online content

About our content marketing strategy guide

How will the content marketing guide help me and my business?

We believe creating engaging content is one of the most powerful online marketing techniques available today, it underpins many of your online marketing efforts including:

  • SEO
  • Paid search marketing
  • Social media marketing
  • Email marketing
  • Conversion rate optimisation

This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen. The Ebook features:

  • Workbook format and checklist to makes it quick to scan to develop a strategy
  • Covers both content marketing strategy and practical tips
  • Shows you the tools and techniques needed to create your social media hub
  • Key recommendations important to strategy are highlighted
  • Written by Dan Bosomworth who has worked with many top brands to create effective content strategies and Stephen Bateman, a content marketing specialist.

What does the Ebook include?

The 7 steps covered are:

  • Step 1 Put content at the heart of your marketing
  • Step 2 Find the intersection with your brand and audience
  • Step 3 Define content marketing strategy
  • Step 4 Create e-communications strategy
  • Step 5 Create your content hub
  • Step 6 Maximise visibility and shareability through SMO
  • Step 7 Measure and improve using analytics

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What our members say

I was pleased to be one of the first to read through the “Content Marketing Strategy – Seven Steps to Success Guide” which outlines an actionable strategy to follow for a business that’s looking to introduce a content marketing plan.

The guide is perfect for both start-up organisations and large corporates to follow, also featuring a number of influential and leading experts on content marketing.

Simon Swan, Online Marketing & Planning Manager

I have been a regularly visitor to the site for a while now.  I’ve got to say I think the site is fantastic and I love the weekly email.  The upgrade to Expert is well worth the investment.  We are starting to work with our key clients more and more with regard to content marketing.  We are holding a workshop with a client on Thursday to work on personas.  The personas toolkit that I downloaded has been very useful.

Richard Metcalfe, Senior Digital Marketing Consultant, Fat Media

Thanks to Smart Insights for making me a better marketer who is more focused on the right things. Smart Insights was the change I needed and through the resources, it is helping me to build a stronger more successful business.

Nadine Carr, Chief Marketing Officer, Kapelle Media, Toronto, Ontario

Get access to this advice now by joining as an Expert member

Plus access 100s of resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing:

  • In-depth Ebooks
  • Online training
  • How to videos
  • Marketing templates
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