We believe creating engaging content is one of the most powerful online marketing techniques available today, since it fuels many inbound marketing techniques:
A content marketing strategy has the benefit that it doesn’t seek to improve one channel in isolation as an SEO, Social media or email marketing or company website ‘strategy’, instead, it gives a multi-channel lifecycle engagement strategy, unifying ALL your digital marketing communications to support customer acquisition, retention and growth goals. A coherent content marketing plan will reduce the need for separate plans for individual digital marketing activities.
Yet our research shows that less than half of businesses have a content marketing strategy, so are missing out on the opportunity to plan, manage and optimise their content marketing.
This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen. The Ebook features:
The 7 steps covered are:
I was pleased to be one of the first to read through the “Content Marketing Strategy – Seven Steps to Success Guide” which outlines an actionable strategy to follow for a business that’s looking to introduce a content marketing plan.
The guide is perfect for both start-up organisations and large corporates to follow, also featuring a number of influential and leading experts on content marketing.
Simon Swan, Online Marketing & Planning Manager
I have been a regularly visitor to the site for a while now. I’ve got to say I think the site is fantastic and I love the weekly email. The upgrade to Expert is well worth the investment. We are starting to work with our key clients more and more with regard to content marketing. We are holding a workshop with a client on Thursday to work on personas. The personas toolkit that I downloaded has been very useful.
Richard Metcalfe, Senior Digital Marketing Consultant, Fat Media
Thanks to Smart Insights for making me a better marketer who is more focused on the right things. Smart Insights was the change I needed and through the resources, it is helping me to build a stronger more successful business.
Nadine Carr, Chief Marketing Officer, Kapelle Media, Toronto, Ontario
Plus access 100+ resources in our Digital Marketing Library to Plan, Manage and Optimize your marketing: