Chart of the Day: How good is your use of campaign tracking codes?

As this post on campaign tracking in Google Analytics shows, Google's UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code generator for Google Analytics marketing source codes to make it quicker for members to generate these. Yet, when consulting or training I find that many businesses don't fully track their inbound marketing activities, especially their content marketing where content is shared by email or social. This chart, from joint research by Smart Insights and HubSpot of content marketers in Europe also suggests room for improvement in tracking of content marketing. You can see that fewer than half of businesses are able to track ROI or track links to content from other…

6 Great Content Curation Tools

They say that content is King. If that’s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it’s done right, can be king too. One need only think of products and features like Reddit, Facebook Trending or Twitter Moments to see how important content curation is to the general public. Cutting through the noise of clickbait and subpar content marketing is extremely difficult, and that’s why effective content curation can be so valuable.

Short On Time? Curate!

If you have the time, creating your own content is a powerful way to drive traffic to your site. One need only look at the stats for proof of that: Content marketing costs 62% less than traditional marketing and generates 3x as many leads Year on year growth of site traffic is almost 8x higher for content marketing…

New tools for outreach, video marketing, market segmentation and more

In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, influencers and various other stakeholders. To ensure that your brand is a part of this conversation, you need to stay on top of the game with your digital media strategy. Throughout this year, brands will see a confluence between traditional and digital media channels as there will be parity in the kind of messaging planned for both kinds of outlets. More brands will look for ways to share data from paid media with real-time content across channels in a similar manner. Further, there will be a greater need to generate more relevant and shareable content for all digital platforms, so that it consistently drives traffic to your landing pages and websites. Here are the…

Does your blog or site run on Wordpress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more

WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for entrepreneurs, aspiring bloggers, and businesses looking to expand online. But one feature of WordPress where it really stands out from other content management systems is the sheer availability of different Plugins. Some are well known, others are diamonds in the rough. Certainly, there are plenty that are more trouble than their worth. But by using Plugins selectively you can achieve better results more efficiently than without them. Without further ado, here are 37 of the best WordPress plugins will want to consider for your business website:

Search Engine Optimization

1. Yoast SEO Plugin for WordPress

The Yoast SEO plugin covers everything you need for on-page SEO. It helps you optimize ranking factors such as meta…

Use these tools to find and curate quality content

Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and video tools and grammar checking. Key things to consider before purchasing and using these tools: The tools we’ve listed here are a useful starting point but there are dozens of others, with new ones appearing all the time. It’s useful to ask your content team what tasks they do on a daily basis and/or find repetitive. The chances are there is a tool to help. Whilst many of these tools come with a small price tag, it’s easy to rack up a long list of tools that are rarely used.  Consider using these tools, where appropriate, within your publishing processes to formalise their…

Use these tools to assess and improve on-site user interaction

Time-on-site, bounce rate, page views. You've probably grappled trying to boost these metrics for a while, and it can be difficult to make big improvements. Getting the right tools can make a massive difference and really help to generate that all important engagement which lets you boost these key metrics and thus helps you rise in the SERPs and sell more products. So we took at look at 5 of the best page engagement tools so you can see which ones are right for you and give them a try.

What do these tools do?

These tools help assess and improve the effectiveness of website design including different page template types such as home page, landing and campaign pages.

Why are they important to digital marketers?


A framework to help you get the best results from marketing tools

You don't need me to tell you that there are a lot of different options when it comes to marketing technology. Just one look at Scott Brinker's infamous martech graphic shows just how bamboozling the 3000+ strong field of marketing tools can be. With new marketing tools and available to us almost daily, it can be difficult to know where to prioritise your marketing activities to get the most 'bang for your buck'. As marketers we need to be agile by reacting to new developments to gain an upper hand on the competition, but at the same time, we need to avoid being 'technology magpies' following seductive, shiny new tools which may distract us from working on optimising the most effective channels. Our CEO Dr Dave Chaffey,…

A review of 3 social sharing count tools showing which competitor content types are most popular

Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that are working for others in your industry and what, as a result, might best work for you. In short, a competitor analysis can tell you: The content types and ideas getting most traction measured by number of shares or backlinks Content gaps in your plans compared to competitors, evaluated using the Smart Insights content marketing matrix for examples Competitors’ strengths and weaknesses, and the opportunities and threats from the wider market - a …

Discuss and find out the latest news in our new Community feature.

Long time users of Smart Insights, might remember 'Digital Marketing Answers' which was a forum for asking questions which we and other members would answer. It was a great way to find out what you wanted to know and covered questions from how to develop a digital strategy to SEO techniques to recommended qualifications to the best insights or stats sources. It was used regularly by members, so seemed a great way to find out what you wanted to know and to enable sharing of issues not always discussed well. However, the tech we built it in 3 years ago was no longer fit for purpose since it wasn't mobile responsive and it was a bit clunky in places. So we have now relaunched a new members' community - we look forward to answering your questions - Dr…

Use these tools to give your blogging a boost

Anybody who has ever owned a website knows how much hard work goes into creating, and then running and updating it, adding changes, uploading content and media, and keeping track of all the social media accounts tied into it. And that’s just the tip of the iceberg. The problem is, the only thing an end user sees is the content, which makes it the most important ingredient. Coming up with exciting content is a bit tricky though, not just because everything has already been done to death, so it’s hard to come up with anything original, but also because once you set out to create it, it seems as if everything is turning against you and wants to prevent you from creating it. You name it: procrastination (although that one is on you), writer’s block…

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