15 practical examples of GPT-3/GPT-4 prompts to support content marketing, email marketing, search and social media marketing

In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the GPT-3 Large Language Model (LLM) on which ChatGPT is trained by asking: How can I use ChatGPT for marketing? I showed how you can use ChatGPT for learning more about digital marketing and marketing planning by creating plans. In this article, I will explain some practical use cases of how marketers can use Chat GPT for content marketing to support different digital marketing channels. We'll see that knowing how to Prompt ChatGPT will be a key skill, so I'll show different Prompting techniques before reviewing specific applications for the different digital marketing channels. Some of the key digital marketing channels that I'll describe are summarised in this visual from my book Digital marketing:…

Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention

It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire new ones from scratch. Customer relationship management (CRM) is well established as a process to try to achieve this, but this customer lifecycle 'relationship' begins with the first contact with the customer (when they are still a contact or prospect). We believe that the best way for a company or brand to build relationships is through a planned always-on marketing approach integrated across each 4 stages of your customers' lifecycles: Reach Act Convert Engage This renewed focus by marketers on prospect and customer engagement, conversion, and retention has led to the appearance of a new…

From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy

When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes. By its simplest definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound. But you will learn in this article that beyond this well-known acronym, there are different variations and nuances which you can apply to practice Smarter Marketing.

What is Smarter Marketing?

The SMART acronym is much more than a mnemonic since it defines a way of thinking about getting better results within business and marketing. This mindset is based…

Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing

We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create a digital marketing strategy template so you can plan, manage and optimize your online activities. Today, digital media is vital when it comes to driving leads and sales, meaning marketers need to understand how best to engage and convert online audiences. Despite this, our research shows that many businesses still don’t have a digital marketing plan. As a result, companies are missing out on the benefits of having a digital marketing plan integrated into their overall marketing plan or as a separate roadmap for digital transformation. At a time when marketers are increasingly…

Simon Sinek explains how to use the Golden Circle model to truly differentiate your brand's value proposition when most fail

Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. The Golden Circle theory explains how leaders can inspire cooperation, trust and change in a business based on his research into how the most successful organizations think, act and communicate if they start with why. I think that marketers will find the most value in his Golden Circle model, which helps give focus to how a business can stand out from similar competitors by communicating its differences. I was prompted to check it out after a workshop when discussing the importance of developing a strong digital value proposition as part of a digital marketing strategy a few years ago. One…

Our recommended process and tools to help you grow your marketing career with strategic skill development

As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying up to date with all the latest industry and platform changes, while making sure you are fed and watered and clean and getting enough sleep to keep your brain in gear. Not to mention remembering Auntie Wendy’s birthday and making sure the dog has had enough exercise. With all this going on, setting time to learn marketing skills is often pushed to the back of your priority list. Over time, you drop the plate. There are a few reasons for this. From speaking to marketers over the years, Continuous Professional Development (CPD), feels like something you should be doing, but often gets ‘saved for later’, while we try to keep…

7 steps to creating an effective marketing plan for businesses of all sizes

A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date, and reviewed infrequently... Research has shown that businesses with plans succeed, outperform competitors, and retain staff, more than those with no plan. Without a plan there’s no direction for the company or its employees, decisions can be uninformed, opportunities can be missed and threats can damage or destroy the business. Whether you are looking at creating a traditional marketing plan or a multichannel digital marketing plan, we've got resources to help you.

Free marketing plan template aimed at small businesses

In this article, Annmarie Hanlon recommends 7 simple steps for structuring a classic marketing plan. But for an SME or SMB, you need a little more detail about prioritizing your investment of time and…

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques

Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing objectives through applying digital media, data and technology." Within this broad digital marketing definition, there are many vital channels and platforms that we will introduce and share strategies and tactics for in this article, as well as the key digital marketing KPIs and metrics for success. In this overview of digital marketing I will explain cover: What is digital marketing? 18 key types of digital marketing techniques across 6 media channel How to achieve the business benefits of digital marketing using the 5Ss Key marketing communications concepts for digital marketing A strategic approach to digital marketing For businesses to compete effectively today, they must use digital marketing to support their…

Digital marketing is more important now than ever. My recommendations on the challenges and opportunities for growth

Digital marketing is deceptively easy if you take the deliberately simple definition from my book Digital Marketing:Strategy, Implementation and Practice where I define Digital Marketing as: "Achieving marketing objectives through applying digital media, data and technology". But in reality, digital marketing is a tough challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet the research shared below shows that many businesses don't have an integrated plan to support digital transformation and business growth based on engaging their audiences effectively online. In this article, I will explain why a digital marketing strategy is essential for all businesses. If you're looking for an introduction to the scope of digital marketing and what should be included in a plan, see my post explaining What is Digital Marketing. Regardless of the type…

To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy

If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that you want to capitalize on, or maybe you’re releasing a brand-new product, you will want to plan a social media marketing campaign to help spread the word. But in order to make sure your social media campaign strategy is as successful as possible, you need to plan in advance and consider how it integrates with other strategies.

How to structure an integrated social media campaign plan

Ideally, the social elements of the campaign will be part of a broader marketing campaign plan - our companion post and members' marketing campaign plan template recommend you structure your campaign using these key campaign elements: Campaign goals and tracking. Campaign insight and targeting. Key campaign…