Learning Paths

Understand marketing automation opportunities

Learn how to recognize opportunities to automate parts of your email marketing to save you time and resources

Module purpose

One of the biggest problems marketers face is losing time in curation, copy-pasting and sorting content for their email marketing messages. It can take up a big portion of you and your teams time just to send a frequent ‘business as usual’ email.

In this module, we show you how implementing automation to your email marketing can potentially deliver more relevant, more responsive emails that better fit the interests of each subscriber.

How is the Learning Path structured?

  • Objectives
  • What is email marketing automation?
  • What can you automate?
  • How does email content automation work?
  • Summary

Learning Objectives

  • Recognize opportunities for marketing automation.
  • Distinguish between the two different types of email marketing automation.

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Email Marketing and Automation Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual membership Already an Individual or Business member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo