By Expert commentator 12 Dec 2018 5 powerful tools to improve your startup business Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. …..
By Expert commentator 11 Dec 2018 Why your content is being ignored and how to fix it Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you’re creating content from scratch or refurbishing existing content, your goal should be to …..
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By Lilach Bullock 10 Dec 2018 Five reasons why you should choose Instagram for your next influencer marketing campaign Instagram is largely dubbed as the best platform for influencer marketing campaigns If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the …..
By Expert commentator 07 Dec 2018 A data outage, Facebook in more hot water and Iceland’s ad – News roundup O2 experienced a major network issue, the UK government has published a selection of Facebook’s internal documents and Iceland’s banned Christmas advert has been named ‘most powerful’ of the festive offerings While the news has been fairly slow this week in …..
By Expert commentator 07 Dec 2018 The exodus from desktop to mobile: Why it matters and what to do about it With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..
By Dave Chaffey 06 Dec 2018 The success factors for content marketing in 2019 New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing …..
By Dave Chaffey 06 Dec 2018 Navigating the complex web of social media listening and engagement tools The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..
By Expert commentator 05 Dec 2018 How social listening can raise your sales Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how …..
By Expert commentator 05 Dec 2018 What can e-commerce web architects learn from Google’s 2018 projects? Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand The relentless growth in the sector of digital marketing and business in …..