By Expert commentator 20 Dec 2018 Subscription e-commerce done right To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a …..
By Expert commentator 20 Dec 2018 Why mobile should make every business more customer-centric How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of …..
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By Expert commentator 19 Dec 2018 How to audit your agency content to drive new business in 2019 A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to …..
By Gavin Llewellyn 19 Dec 2018 B2B digital marketing New Year resolutions Three ideas to help plan your digital marketing in 2019 With the end of the year on the horizon, as inevitable as night follows day, many people will be looking ahead to 2019 with a host of New Year resolutions: …..
By Expert commentator 18 Dec 2018 How companies are expanding into different markets globally As much as expanding your business globally is important, you have to make sure you conquer the local market first Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has …..
By Content Partner 17 Dec 2018 Why B2B businesses need to personalize their websites Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came …..
By Expert commentator 14 Dec 2018 Google questioned by Congress and a ban on gender tropes in advertising – News roundup Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook’s pop-up attempt to re-build trust One of the biggest news stories …..
By Expert commentator 14 Dec 2018 How to promote your business more effectively with word of mouth marketing While some word of mouth marketing is completely organic, you can also make a targeted effort to boost word of mouth and get more people talking about and promoting your brand Word of mouth marketing has always been hailed by marketing …..
By Expert commentator 13 Dec 2018 Why mobile design should matter to SMB marketers Small business marketers need to sit up and pay attention to the latest mobile design options Technology has revolutionized communication and changed the face of doing business in modern times. Computers, Tablets, and Smartphone which were initially used to surf …..