By Expert commentator 04 Jan 2019 Alexa’s Christmas crash and Google testing new search – News roundup High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing ‘dark mode’ for its Messenger app We may have switched …..
By Expert commentator 03 Jan 2019 5 realistic benefits of using blockchain in the manufacturing industry Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple – people are getting …..
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By Expert commentator 02 Jan 2019 7 video content creation tools that you’ll need in 2019 Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos Have you ever wondered what you did on the internet before videos became popular? It doesn’t …..
By Expert commentator 27 Dec 2018 Keyword cannibalization: How to detect and fix it Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you’re ranking for keywords with more than one URL on your website. Think of it …..
By Expert commentator 24 Dec 2018 5 must have e-commerce strategies that will shape 2019 Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative …..
By Content Partner 21 Dec 2018 The importance of customer retention post GDPR 6 months on from the GDPR deadline… have you started to prioritize retention? For many marketers, 2018 will be remembered as the year of the GDPR. Despite the long lead up time, plenty of businesses found themselves scrambling to get …..
By Expert commentator 21 Dec 2018 The complex digital advertising ecosystem explained Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace …..
By Expert commentator 20 Dec 2018 Subscription e-commerce done right To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a …..
By Expert commentator 20 Dec 2018 Why mobile should make every business more customer-centric How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of …..