By Gavin Llewellyn 10 Jan 2019 Best tools for benchmarking competitor content marketing? A review of 2 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and …..
By Expert commentator 10 Jan 2019 Emerging email marketing trends to survive in 2019 [Infographic] More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world …..
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By Expert commentator 09 Jan 2019 How the European e-commerce market has changed over the past year Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018 “There is nothing so stable as change,” Bob Dylan once said and perfectly described all areas of life, including business. To …..
By Dave Chaffey 08 Jan 2019 8 business-critical digital marketing trends for 2019 Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..
By Simon Swan 08 Jan 2019 Does your content address the conversations of your audience? Successful content strategies that stand the test of time have been built from the outside of an organization looking in. In other words, the prime motivation was to help and assist the needs of their audience In 1889, Andre and …..
By Gavin Llewellyn 08 Jan 2019 Developing a gated content strategy for your business When and when not to gate your content Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across …..
By Expert commentator 07 Jan 2019 Design mistakes that can cost your branding If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals …..
By Expert commentator 04 Jan 2019 7 content assets that are integral to your content marketing strategy All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or …..
By Expert commentator 04 Jan 2019 How to make your PR strategy more data-driven in 2019 Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much …..