Instagram’s efforts to tackle fake accounts ‘not working’, marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts Find out all about some of the big marketing, social media and …..
The big mistakes that content marketers need to avoid when planning their campaigns While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can …..
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FREE ACCESSHow quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies …..
You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche …..
Why local customer service ecosystem matter? The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service. A well-oiled customer service machine is the multi-faceted beast. …..
Podcasting might not work for every type of business, but for those that it does work, it can yield great results Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust …..
Nine of the best team chat tools for making your team extra productive this year With eight million active users and three million paid users, Slack is the darling of the business communication world. Indeed, the tool is hip and …..
With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of …..
Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since …..
