How Coca-Cola could have foreseen the ‘New Coke’ crash It’s 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink …..
Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) …..
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FREE ACCESSThe big mistakes that content marketers need to avoid when planning their campaigns While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can …..
To know how to adapt, you must first identify the so-called ‘disruptors’ that are set to change the world of digital marketing as you know it Perhaps you’re familiar with the often-misquoted Darwin aphorism, “It is not the strongest species …..
How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies …..
You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche …..
Why local customer service ecosystem matter? The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service. A well-oiled customer service machine is the multi-faceted beast. …..
Podcasting might not work for every type of business, but for those that it does work, it can yield great results Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust …..
Nine of the best team chat tools for making your team extra productive this year With eight million active users and three million paid users, Slack is the darling of the business communication world. Indeed, the tool is hip and …..
