Chart of the Week: More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day When it comes to social media marketing trends, Stories is the big one you need …..
A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a …..
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FREE ACCESSMost valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results …..
As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition While e-commerce …..
Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years As we are well into the New Year now, the entire email fraternity is looking forward to some …..
Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping …..
Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation The first short message system (SMS) message was sent in 1992 and the first phone with …..
The evidence conclusively shows that a site with optimized website speed will equal more revenue It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect …..
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. …..
