By Expert commentator 08 Feb 2019 World’s most valuable brands and Germany blocks Facebook data pooling – News roundup Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results …..
By Expert commentator 07 Feb 2019 8 tips to help your e-commerce business leave your competition in the dust As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition While e-commerce …..
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By Lilach Bullock 06 Feb 2019 5 must-have e-commerce tools to improve your results Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping …..
By Expert commentator 05 Feb 2019 4 ways to leverage SMS in your customer engagement strategy Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation The first short message system (SMS) message was sent in 1992 and the first phone with …..
By Content Partner 05 Feb 2019 5 takeaways from Google’s Page Speed Insights The evidence conclusively shows that a site with optimized website speed will equal more revenue It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect …..
By Expert commentator 04 Feb 2019 The ‘GDPR effect’ on email marketing – was it all worth it? The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. …..
By Expert commentator 01 Feb 2019 Facebook ad revenue increase, Google faces more GDPR complaints – News roundup Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions This week’s news roundup is …..
By Expert commentator 31 Jan 2019 How B2B Businesses can make the most of LinkedIn in 2019 Forget all other social media platforms – If you run a B2B business, LinkedIn can be a treasure-trove for you With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users …..
By Expert commentator 31 Jan 2019 It’s time for the data and marketing industry to embrace neurodiversity Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans An underutilized talent pool – neurodiversity awareness There is an increasing demand …..