How can you keep remote teams productive, connected and safe? Nearly a quarter of the nation’s skilled professionals perform remote work, according to the 2018 BLS American Time Use Survey Summary. Over the last decade, technology has transformed the workplace and facilitated even more remote …..
Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..
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FREE ACCESSWithout the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very …..
Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the …..
Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a …..
It’s never been easier for B2B businesses to identify and target their ideal customers online. “I have a great product or service but I just can’t seem to be able to find buyers.” I hear this a lot. It’s one …..
How can building a digital community can help with business growth? Rapidly changing technology is quickly making the old ways of brand management redundant. It’s also bringing to the forefront new ways of engaging with customers. A thriving digital community …..
What sets apart those digital marketing strategies that you read about in case studies, from those failing strategies that never see the light of day? Aside from the impact that budgeting and available resources will have on the outcome of …..
“The customer journey is crucial and the foundation for the approach towards (future) clients” Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, …..
