Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder Here’s the problem: UK retailers are under massive competitive and economic …..
Reducing customer churn is a powerful strategy. An HBR study found that positive customer experiences are associated with big increases in future revenue. But how do companies stop customer churn? Customer churn is an expensive problem for businesses. Acquiring a …..
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FREE ACCESS91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations When employed correctly, user-generated content (UGC) provides a win-win situation for businesses and consumers alike. The more content real customers create, the …..
Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via ‘relevant awareness’ More than 40 brands purchased and ran national television spots that aired during the 2019 …..
Why your email campaigns might not be going directly to your subscriber’s inbox Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns …..
The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the …..
Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about …..
Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted …..
3 ways to integrate TV advertising into your digital strategy Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never …..
