Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that …..
Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. …..
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FREE ACCESSSetting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce …..
Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. …..
“Self-indulgent, poorly written shite” that screams “me! me! me!” before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order …..
Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates …..
A year after GDPR’s introduction, 42% of US news sites flatly block connections from Europe, limiting the potential reach of marketers’ stories. It’s been one year since GDPR was introduced, which should be more than enough time to adapt to …..
Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Cars, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help with …..
Blockchain is a relatively new technology that allows publicly distributed ledgers that hold immutable data in a secure and encrypted manner to make sure transactions can never be altered Since Bitcoin put cryptocurrency on the map with its shocking price …..
