Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time Social media has proven to be a really effective marketing platform for all sorts of …..
Learn how to use and transform data into actionable insights to improve your conversions for e-commerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% …..
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FREE ACCESSGoogle to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting We’ve taken a look at some of the news stories you should know about this week, …..
Tactics and opportunities to bring your idea to life We’ve all been there. We come up with an idea, share it with colleagues but before you know it, the idea is dead. Stopped in its tracks. More often than not, …..
Incorporating the latest Messenger updates will help you drive business success As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook’s 24 + 1 policy. However, you can still take advantage …..
A survey has found that 84% of marketers are positive about GDPR The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data. In broad terms, the introduction of …..
Three lessons we can learn from TV advertising in the UK One of the many advantages we have as marketers is the access to so much diverse, interesting insight. At Smart Insights, we regularly blog about the latest trends in …..
Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with? Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them …..
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad …..
