Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..
Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not …..
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FREE ACCESSHow do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of …..
With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media ‘buckets’ of …..
Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today’s social media trends, you’ll open a direct line of communication with your everyday audiences, channeling both …..
2024 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..
Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..
