Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it …..
Google Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible Google Analytics is still one of the top tools for data collection and brands that don’t use …..
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FREE ACCESSUsing hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to …..
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a …..
Don’t let your B2B site lose you leads by making these five basic mistakes There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of …..
Practical guidance on engaging individual companies Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity. …..
Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and sometimes even determines the success …..
Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to …..
The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..
