By Lilach Bullock 24 Sep 2019 Why you should invest in upskilling your team 79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution. With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring …..
By Expert commentator 24 Sep 2019 How the number of hashtags influences Instagram performance Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to …..
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By Expert commentator 23 Sep 2019 5 ways B2B websites fail to engage audiences Don’t let your B2B site lose you leads by making these five basic mistakes There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of …..
By Daley Robinson 23 Sep 2019 How to get ABM accounts to your website Practical guidance on engaging individual companies Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity. …..
By Expert commentator 20 Sep 2019 How to create an e-commerce logo: a detailed guide Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and sometimes even determines the success …..
By Expert commentator 20 Sep 2019 Trust in agencies declining and Google’s attempt to prove competition in digital ads – News roundup Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to …..
By Gavin Llewellyn 20 Sep 2019 How to hire an agency The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..
By Expert commentator 19 Sep 2019 Top mobile app development trends in 2020 [infographic] There are many technologies that are set to impact the mobile app development industry in 2020, let’s take a look at some of the biggest trends In an era when the world is heading towards digitalization, mobile apps are gaining …..
By Expert commentator 19 Sep 2019 4 essentials of an effective email localization campaign Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails …..