5 ways to develop a better marketing automation strategy In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, …..
Guidelines for great creative from the world’s largest video sharing site At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing …..
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FREE ACCESSGoogle Analytics requires a lot of know-how to make sure that the data collection process goes as successfully and as accurately as possible Google Analytics is still one of the top tools for data collection and brands that don’t use …..
79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution. With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring …..
Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to …..
Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a …..
Don’t let your B2B site lose you leads by making these five basic mistakes There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of …..
Practical guidance on engaging individual companies Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity. …..
Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and sometimes even determines the success …..
