Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient …..
Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..
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FREE ACCESSThere’s more to backlinks than link building and understanding this can help your site see the best results By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say …..
Google’s new data control features, Instagram launches ‘Restrict’, fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing ‘Stream Tweets’ This week has seen Google announce a slew of new features designed for helping users …..
The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently …..
PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft …..
Set up an automated dashboard that will streamline your reporting process Google Data Studio is a free reporting and data visualization tool which you can use to pull in data from multiple online data sources and present it via easy-to-read …..
Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. It’s popular because it works. As long as you can get …..
Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, …..
