By Expert commentator 09 Oct 2019 4 marketing lessons from B2C giants Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient …..
By Expert commentator 08 Oct 2019 Customers growing more frustrated at inability to get answers from brands Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..
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By Expert commentator 07 Oct 2019 Why link detoxing is just as important as link building There’s more to backlinks than link building and understanding this can help your site see the best results By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say …..
By Expert commentator 04 Oct 2019 New Google data control features and Instagram Restrict – News roundup Google’s new data control features, Instagram launches ‘Restrict’, fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing ‘Stream Tweets’ This week has seen Google announce a slew of new features designed for helping users …..
By Gavin Llewellyn 04 Oct 2019 An introduction to the agile mindset The theory, principles and practices of agile ways of working Over the last few years, I have consistently heard and seen references to the terms ‘agile’ and ‘scrum’, most notably in a technology and project management context. However, more recently …..
By Expert commentator 03 Oct 2019 4 up-and-coming trends spurring the PR industry forward PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft …..
By David Miles 03 Oct 2019 Planning your reports in Google Data Studio Set up an automated dashboard that will streamline your reporting process Google Data Studio is a free reporting and data visualization tool which you can use to pull in data from multiple online data sources and present it via easy-to-read …..
By Expert commentator 03 Oct 2019 Getting the most out of your email marketing campaign [Infographic] Should you sneak marketing into your newsletter? Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States. It’s popular because it works. As long as you can get …..
By Dave Chaffey 02 Oct 2019 10 reasons why you need a 360 degree Content Marketing Audit Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, …..