For digital marketers, it’s the actions (or lack thereof) that our customers take that speak the loudest. The latest neuroscience research is crystal clear: it’s our emotions, not our intellect, that drives our decisions. As Nobel Prize-winning behavioral economist Daniel’s …..
I’m sorry to break it to you, but building personas will probably take twice as long as you think it will. Now’s the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes …..
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FREE ACCESSChart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal …..
Chart of the Week: 43% of organizations are “holding steady” when it comes to the effectiveness of their email marketing Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads …..
Even in a world where business reviews no longer contribute to aggregate star ratings in SERPs, there are plenty of reasons to include them on your website. In mid-September, Google made a significant change to the way it displays business websites …..
To be successful at content marketing, your first task is to create a content marketing strategy. Content marketing is one of the most effective ways to gain more leads and customers. But there’s one problem: content marketing is a lot of work. …..
Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online Did you know, as many as 94% of customers say that a negative review convinced them not …..
Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..
Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..
