How can you supercharge your analytics system to increase your acquisition? If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount! Modern marketers …..
Twitter VP reveals new features for 2020, Pinterest posts positive Q3 results, Facebook reveals Groups data breach, YouTube launches new desktop look This week’s marketing news mostly revolves around social media platform updates. To start with, Twitter’s VP of Design …..
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FREE ACCESS6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information …..
For digital marketers, it’s the actions (or lack thereof) that our customers take that speak the loudest. The latest neuroscience research is crystal clear: it’s our emotions, not our intellect, that drives our decisions. As Nobel Prize-winning behavioral economist Daniel’s …..
I’m sorry to break it to you, but building personas will probably take twice as long as you think it will. Now’s the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes …..
When it comes to planning a campaign, it’s important to be efficient at all times. Explore these fundraising software tips to make your next campaign count. As a non-profit professional, running a successful campaign means putting a lot of thought, …..
Chart of the Week: 43% of organizations are “holding steady” when it comes to the effectiveness of their email marketing Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads …..
Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal …..
Even in a world where business reviews no longer contribute to aggregate star ratings in SERPs, there are plenty of reasons to include them on your website. In mid-September, Google made a significant change to the way it displays business websites …..
