Chart of the week: 77% of online minutes in the UK are spent on mobile, showing that mobile-optimized marketing really is a must The amount of time people are spending online is on the rise, with most opting to access …..
A big part of running a successful agency is well-managed finances. Getting your agency budgeting right can make all the difference Running an agency is no easy task. You have to go on a tiring process to acquire the right …..
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FREE ACCESSBenchmarking allows you to see how well you are faring against your competitors, allowing you to pinpoint what you do well and where improvements need to be made. Measuring your success is more than looking at how much traffic is …..
Systems and processes to ensure you’re running a successful campaign When you’re running paid social media ads, there may be a hundred different aspects that you’re tweaking and testing to get things just right. You can change everything from your …..
Answering the real questions your customers are asking can form an important part of your customer retention plan. Customers have questions. You have answers — or so they hope! By leaving any key questions unanswered, you risk: Your prospects bailing …..
Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data? Along with being reigning leaders of the tech industry, Google and Facebook run the most prominent advertising networks. The rest of the no-names …..
Content isn’t really king, it’s the kingdom. It is made up of various pieces that combine to create something greater: an effective content marketing strategy You’ve no doubt heard marketers proclaiming that “content is king,” but that’s a vague and …..
How do you maximize lead acquisition from your budget? Through budget planning. Capturing leads is an important milestone in your quest to acquire more customers. As a result, it makes sense if you aim to capture as many leads as …..
Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to e-commerce KPIs – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might …..
