Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have …..
Putting the right measures in place to achieve excellence in 2020 There’s little doubt that 2020 is going to be a big year for marketers (although I appreciate we say this every December!). If you’re intending to start the New …..
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FREE ACCESSKeeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers As an e-commerce business owner, you probably understand the important role that “trust” plays in converting first-time visitors into paying customers. …..
It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..
Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We’ve taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..
When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling. To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred hyper-personalized emails and then …..
Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, …..
No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know …..
Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..
