It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..
Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We’ve taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..
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FREE ACCESSDid you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, …..
No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know …..
Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..
Product pages do more than just represent the product, they help build a relationship with the customer, giving them every reason to open their wallets and make a purchase For many webmasters, creating a winning e-commerce product page may not …..
Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..
Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..
Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented …..
