The email marketing world sometimes thinks of itself as too specialist. [Agree – integration should be the name of the Email game for it to stay relevant in today’s social media world: Dave Chaffey] Consider the sign-up form, for example. …..
Update to keyword ranking tool May 2010 Google has now updated this tool for showing keyword positions in response to user feedback renaming it the “Search Query” tool. The main changes are: Average position now shown to avoid need for …..
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FREE ACCESS"€œThe purpose of a business is to create and keep a customer"€ – Peter Drucker With digital marketing in mind, I"€™d add the word "€œinspire"€ to Peter Drucker"€™s quotation. We must create and inspire customers – since inspired customers have …..
I don’t have to explain to you that a big part of human communication occurs without us even knowing it. We smell and sense fear, affection, tension, pressure and even love. We “read” body language and we have a gut …..
Gaining direct, real-time feedback from customers and site visitors is one of the most exciting areas of digital marketing for me, which really takes advantage of the real-time interactions available online. A few months back I created a post giving …..
Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. Sign-up to our enewsletter if you’d like a reminder through the updates each Friday. …..
Marketers are hungry for information on how best to manage the reputation of their organisations online as shown by the popularity of our review of buzz monitoring software and services. So, when I saw Antony Mayfield of iCrossing was publishing …..
I recently read a great document, Brand Trends for 2010 (PDF), by Brand Keys with sound principles that can be applied to many business. It got me thinking how brand development has really come to the fore in digital marketing, likely …..
August 2010 update Google has announced a major upgrade to their Analytics Intelligence feature. I’m a big advocate of the custom alerts GA Intelligence (not the automated alerts) since it helps the process of making analytics useful by alerting marketers …..
