Twitter is about answering the question "€˜what are you doing"€™ in less than 140 characters. That"€™s about 12 words. In this article I suggest 10 quick wins to get you started in Twitter or to review your current approach. I …..
Using web video has become one of the fastest growing digital tools available to marketers – up 37% year-on-year in the UK. Of course, when we think web video marketing, we naturally think of YouTube and YouTube are keen for …..
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FREE ACCESSHave you heard of Zappos? They’re a US online retailer mega brand largely unknown in the UK – more often referred to as a social media pioneer in marketing circles (for Twitter usage particularly). Yet, dig a little deeper and …..
With checkout abandonment increasing to a staggering 48% in the UK according to Coremetrics, there is a clear need for many retailers to pore over this report and extract the key insights. The Econsultancy Guide to Checkout Optimisation report is …..
We love this book, Get Content. Get Customers by Joe Pulizzi and Newt Barrett because content is at the heart of today’s marketing and it does a fantastic job of explaining the why and the how of online content marketing. …..
I have a confession. I use the Typepad text editor and I have even recommended it to others… This means against the Top 100 blogs shown in the graphic, I sit with Geekdad, The Pioneer Woman and Seth Godin who …..
Many of the most successful digital marketers have a background in direct marketing. I think this is because they’re very comfortable with using a structured approach of Test, Learn, Refine to get the most from their campaigns. They’re also good …..
Steve Woods is suggesting that may be the case for companies that use a consultative approach to sales and marketing, and that changes to your digital marketing hold the answer. He suggests that with the advent of most new technologies …..
Social media is hot and being adopted by small and huge businesses alike – as a channel transcending the middleman and connecting brands directly with people it can only gather more momentum. Yet, despite all the hype and potential – …..
