I was recently putting the digital world to rights with digital marketing consultant James Gurd (James on Linked In, James on Twitter). We were talking about the ongoing need for straightforward advice on SEO for small and medium businesses who are …..
It"€™s about customers People who influence me, people like Brian Solis, Jay Baer, Seth Godin and Doc Searls suggest that social media is best suited to engaging customers, as typically it helps develop some form of emotional connection which makes …..
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FREE ACCESSLast month I gave four reasons why the status quo isn’t good enough for your email marketing. One reason was growing email competition, so it seems sensible to review some of the things you can do to ensure it’s your …..
Question: Our company is planning to out-source our SEO. We have lots of companies pitching, what are the major things we should be looking for from these agencies before we hire one? Answer: You will hear many similar promises or …..
Like many I’ve switched to Chrome as my main browser this year for the speed and stability. If you haven’t made the switch yet, there’s almost nothing to stop you now although I’m still missing the SEO Book plug-ins for …..
This is my slide deck for the 4th Annual Digital Marketing Conference which I’ve been pleased to talk at several times. There are 20 tips mainly around examples of increasing conversion through site design tweaks and the analytics to review …..
Question: A lot of your posts on SEO seem to be aimed at the expert, do you have something on the basics of SEO? Answer: That’s a fair comment, we have written our 7 Steps guide to SEO for Expert members …..
Targeting different demographics with Facebook advertising You will be aware that Facebook is one of the largest potential sources of Internet traffic and engagement; it’s more popular than Google in some countries! You’ve probably also heard that if the number …..
Question: What are the basics of using Facebook effectively to promote an integrated campaign? Smart Insights Answer: Ultimately you"€™re looking to foster an ongoing relationship with someone, somewhere if you"€™re using social media. Facebook Fan Pages can be both "€˜home base"€™ …..
