Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including …..
Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization …..
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FREE ACCESSThe industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..
Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the …..
These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand …..
Affiliate marketing can provide a lot of benefits for e-commerce businesses, but only if you get it right According to recent studies, 81% of brands rely on affiliate links because they involve very little investment. Affiliate marketing, an appropriate marketing …..
It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. …..
It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail High-quality leads are the lifeblood of any thriving business. It doesn’t matter whether your business is big or …..
You have holes in your funnel to fill – here is how you can fix them A lot of marketing attention these days is given to acquiring website traffic – organic, paid and social – and many companies and agencies …..
