A Pay Per Click Auditing process Value: [rating=4] Our commentary: With a lot of businesses using Google Adwords as a large part of their online marketing efforts I think its key to understand the ultimate metric (Sales!) and how to …..
Many marketers are using or have tried Google AdWords, the auction style advertising platform that allows you to advertise on Google sponsored search and content networks, commonly known as pay per click (PPC). This guide shares my experience of actively …..
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FREE ACCESSAn introduction to on-page optimisation for SEO Many of the posts or articles on Search Engine Optimisation (SEO) that you find on the web today will talk about emerging trends or the latest tools to manage this or analyze that, it can …..
Using The Social Media Balance Sheet"„¢ tool to measure social media presence – for sector and competitor research Social Media Metrics have to date mainly focused on the view of their effectiveness from inside the company. At Evonomie we"€™ve been …..
One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media. Ultimately, these software tools should help customers too. …..
Technologies get attention, yet they"€™re fleeting suggests Steve Rubel in this presentation for Edelmen PR. I couldn"€™t agree more – remember MySpace, bought by Murdoch 5 years ago for £330m. And, only yesterday Google Wave went belly-up. Rubel notes that …..
Q. Who would you say the market leaders are from an e-commerce perspective? i.e what companies are you aware of that provide a complete outsourced online shop(s) through to order handling and fulfillment on a multi-country basis? A. I think …..
Richard Pentin (of TMW) has done some sterling work by teaming up with the IAB Social Media Council to tackle the hottest digital marketing potato; measuring and benchmarking social media ROI. Well, more specifically measuring social media activity that in …..
Answer: I"€™m assuming your asking about engaging with Twitter +- Facebook +- Linked-In +- your own blog or community? Here are three dimensions for you to think about… Be Relevant You"€™re right that it"€™s the initial engagement which is so …..
