The advantage of building open-source based communities Value: [rating=3] Our commentary: Open source – some marketers cringe, others will cheer. What’s the best option for your web strategy? According to Marketing Prof’s open source not only offers the collective creativity …..
Integrating social media is the key to success Value: [rating=4] Our commentary: eConsultancy commentator, Matt Owen, writes “…traditional media is still huge and it"€™s concerning that some of the hype surrounding social media could eventually be doing more harm than …..
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FREE ACCESSValue: [rating=3] Our commentary: Mark Brownlow’s review of Litmus – an inbox preview tool shows the benefits of knowing how your emails appear in different inboxes. It’s always been difficult to get emails to render correctly for the main readers. …..
How will Google Instant affect SEO and Google Adwords Value: [rating=5] Our commentary: These brief comments on search are based on my initial comments in Twitter while listening to the announcement by Marissa Mayer Vice President of Search Product and …..
Keyword Research Process Tips Value: [rating=4] Our commentary: Keyword research is a little bit like marmite: some love it, a lot hate it. However tools have made the whole research & analysis of keywords a much easier task and to …..
A PDF download on Analytics and the Google Website Optimiser Value: [rating=4] Our commentary: Published by Wiley and written by a team from Google, led by Alan Wrafter. These free Ebooks aren’t full length, so don’t expect it to be …..
Best practice advice in conversion optimisation and AB Testing Value: [rating=5] Our commentary: I was talking recently to Ben Jesson, CEO of Conversion Rate Experts to set up an interview we’ll have soon on creating the business case and using …..
Consumer research on use and perception of TV and other media Recommended research: On TV: perspectives on television in words and numbers – Deloitte/YouGov Value: [rating=3] Our commentary: This research has been widely reported in the UK newspapers and online …..
If you don’t know it, Think Visibility, “#Thinkvis” is a great “unconference” set in Leeds which has grown from 80 to 250 attendees; not bad for a Saturday. I attended the first conference which I liveblogged and was back for …..
