How do you use Google Alerts in your marketing? Value: [rating=4] Our commentary: I think many marketers are signed up for Google Alerts and use it for the obvious, but useful. I usually recommend setting up alerts so that you’re …..
Home Depot and Jet Blue reveal the Good, Bad and the Ugly Value: [rating=4] Our commentary: In this post from iMedia Connection they highlight the threads of two brands’ consumer interactions on Facebook: one that got it right (Home Depot) …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSA new tag to manage International / Multilingual websites from Google Value: [rating=5] Our commentary: A new asset this week for large multilingual sites or for those thinking of targeting new audiences was launched by the Google Webmaster team. It’s …..
Our selection of the best 5 hacks from 17 presented by Wordstream Value: [rating=5] Our commentary: The purpose of this alert is to point you to a great collection of techniques you may not have considered for advanced analysis to …..
9 Tips to engage your email subscribers Value: [rating=4] Our commentary: This 12 page whitepaper download from Selligent (registration required) advises brands on how to tackle the ongoing challenge of the best way to engage customers with email marketing. Marketing …..
How to gain high-quality links Value: [rating=4] Our commentary: A recent post on Search Engine Land (see recommended link at the end) draws out the tactics you may want to consider if you are facing the challenge or opportunity of …..
Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show …..
Email marketers were all-a-flutter recently when Google announced the Priority Inbox feature for Gmail. And for good reason. Not because the Priority Inbox is a big deal in itself, but because of what it represents: the era of the intelligent …..
Social Content Management System Tools Reviewed Value: [rating=4] Our commentary: Since many marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms"€”inviting consumers to comment on their products and services across the Web"€”they …..
