A liveblogging summary from ECMOD 2010 Online, Kevin is best known as @minethatdata, his moniker showing his passion for getting the most from your customer and sales data. I has worked at some of the biggest multichannel retailers in the …..
A presentation to ECMOD October 2010 London by Dave Chaffey This workshop covered the customisation needed for Google Analytics to tailor it to a specific business. I have shared it here to help other businesses and agencies get the most …..
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FREE ACCESSDo you have an app strategy? 5 options for reaching and engaging your audience through mobile applications I’m currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is …..
Best practise advice on how to run online and virtual events Value: [rating=3] Our commentary: We’ve all attended them, and many of us have managed them, think about sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, …..
Here’s an interesting article about a real social media case study, I’ve summarised what I feel are the salient points. The case study is based around a luxury hotel in Greece, so pretty ‘real life’ stuff. Firstly, the hotel clearly …..
The high-lights and low-lights of 5 Foursquare campaigns – ClickZ Value: [rating=4] Our commentary: Since launching 18 months ago, Foursquare has emerged as a popular marketing platform for small businesses such as restaurants, bars, wine shops, and retailers – in …..
Forrester’s research highlights that social behaviours are changing to content consumption over creation Value: [rating=4] Our commentary: Forrester share more insights from their regular research into online social behaviour. They note that for years we"€™ve seen increases in more complex, …..
Google Issue New SEO Starter Guide Value: [rating=5] Our commentary: In the past some people would have likely killed to get some insights about Google, from Google. Over the years and especially in 2010 Google has started to engage with its …..
Targeting competitive keyterms with links to specific pages – Distilled Value: [rating=5] Our commentary: Creating links from related sites with specific anchor text to a relevant page on your website feels like one of the most obvious parts of SEO, …..
