Google Webmaster Tools – A guide for marketers and site owners What is Google Webmaster tools (GWT) Google Webmaster Tools is a system built by Google that gives you feedback on your website from how Google sees it. It shows …..
7 questions to review your email strategy Value: [rating=4] Our commentary : Our recommendation of the best email marketing advice this week is a checklist to help think through how you can get more from your email marketing communications. I …..
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FREE ACCESSOur review of a recent Logitech content strategist job description illustrating 8 requirements for a solid content strategy Value: [rating=3] Our commentary: Developing and refining content strategy will be an important part of improving digital marketing strategy for many organisations …..
What are the options for embedding video in email? Value: [rating=4] Our commentary : With video becoming more widespread across the web and test showing it’s effective for conversion, I’m being asked increasingly whether there are any good technologies for …..
ASA regulations now cover websites and company-controlled social media presences Value: [rating=5] Our commentary: The UK Advertising Standard Authority (ASA) has announced an extended remit to their CAP code guideance according to this useful summary from digital law specialists Pinsent …..
Techniques to engage your audience through Facebook pages Value: [rating=4] Our commentary: H&M has amassed millions of fans of their Facebook presence. I think many companies can learn from the approach used for their online presence. In fact, you could …..
The showdown… or is it? Value: [rating=4] Our commentary: A slightly different format to usual as I am interested more in hearing people’s experiences and thoughts in this post. The recommended link below will take you to a discussion group …..
My thoughts on planning your Christmas/New Year marketing campaigns Value: [rating=5] Our commentary: I would imagine most of you are cursing me at this moment in time and I cannot say I blame you, I mean, blogging about Christmas in …..
Optimising your Alt text copy and style for different email clients Value: [rating=4] Our commentary : A real nitty gritty piece of best practice advice for improving email marketing by changing the way you use image Alt text. Following the …..
