Did you know that YouTube is now the second largest search engine? Here’s some proof of its importance and techniques to engage your audience Value: [rating=5] Our commentary: For the last 2 years You Tube has been widely recognised by …..
Key issues to consider for a website refresh Many site owners are painfully aware that a site redesign or enhancement to the page templates and content for their site are long overdue. Websites provide customers with access to your company …..
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FREE ACCESSContent Marketing for Natural Search You will have no doubt read many times that ‘Content is King’. Few blog posts however do a good job at explaining why, especially from an SEO perspective. I love the potential of content marketing, …..
Here’s a useful post from Josh Peters on Mashable. Referencing the old and still highly relevant “AIDA” funnel – it may appeal as a starting point to those of you more familiar with that framework. It works because each section …..
Google Algorithm Update? Value: [rating=4] Our commentary: A vicious rumour or is Google preparing to launch an algorithm update during the festive season? It wouldn’t be the first time Google has launched an update during one of the busiest times …..
Two months ago correction fluid/tape brand Tippex launched their hit YouTube campaign, “NSFW. A hunter shoots a bear!,” featuring a reluctant hunter faced with shooting a bear wandering up to his tent. The hunter decides he cannot shoot the bear …..
The overhaul required to add a few percent to your results can easily leave you wide-eyed and intimidated. And casting worried glances at your budget. Fortunately, there is such a thing as a quick fix in email marketing. Sort of. …..
Don’t be the disaster client, agency or freelancer! Value: [rating=3] Our commentary: Mashable have interviewed several designers regarding what makes an effective and productive client relationship, I felt their post was interesting because it has echoed some of my own …..
A simple introduction to display advertising optimization through Google Value: [rating=4] Our commentary: Since the acquisition of DoubleClick Google has worked at integrating it with its other services such as Google Analytics etc. A more recent integration is into Google’s …..
