By Expert commentator 07 Jan 2020 How to use predictive analytics to power up your email marketing Predictive analytics can help ensure you’re sending the right kind of email messages to the right customers at the right time in order to improve results. Using predictive analytics to power up email marketing is nothing new, but it is …..
By Gavin Llewellyn 06 Jan 2020 Building a content marketing editorial meeting Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..
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By Expert commentator 03 Jan 2020 US military bans TikTok and YouTube’s new copyright feature – News roundup Messenger now requires Facebook account, US military bans TikTok, YouTube adds new copyright feature, Facebook and Twitter announce latest account removals Welcome to our first news roundup of 2020! Unsurprisingly, things were fairly quiet over the festive and New Year …..
By Expert commentator 03 Jan 2020 What is the importance of web design for your audience? Your website should be designed keeping in mind your audience and should ensure that it improves user experience. Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. …..
By Expert commentator 02 Jan 2020 How deep learning can transform your marketing results Whether you outsource a deep learning solution to a vendor or bring that expertise in-house, here’s what marketers need to do to make deep learning work. Technology continues to push the boundaries of what’s possible for marketers. While most marketing …..
By Expert commentator 02 Jan 2020 How to create a B2B content marketing funnel A content marketing funnel acts as a guide for your prospects and leads. It shows them the specific steps they need to take before purchasing your product or service According to Demand Metric, content marketing generates three times more leads …..
By Expert commentator 27 Dec 2019 Performing a local SEO audit for your business As regular SEO techniques improve your global ranking, local SEO improves the ranking of your brand in your area, helping those who live close to your location find your business easier Local SEO represents a series of steps that allow …..
By Expert commentator 24 Dec 2019 6 of the best ways to enhance customer experience [Infographic] Customers are more likely to return to a brand that provides good customer service, both before and after sales Enhancing your customer experience can help you drive more growth for your business. Customers are more likely to return to a …..