By Chris Soames 24 Mar 2011 Scaling your SEO efforts = Scaling your content Value: [rating=4] Commentary As a big advocate of inbound & content marketing, this article on SEOMoz really caught my eye, so I wanted to alert you to it. It’s great to see people that live and breathe SEO like Will …..
By Danyl Bosomworth 23 Mar 2011 Introducing Twitterverse v2 Created by Jess3 and Brian Solis “the Twitterverse is a single graphic designed to inform brands, individuals and organizations about the thousands of Twitter applications available today”, so reads the intro on Jess3’s web site (I love Jess3!). The idea …..
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By Dave Chaffey 22 Mar 2011 An international customer engagement campaign case study Lisa Wood, Head of Marketing at HSBC Bank International explains the thinking behind their annual customer engagement campaign HSBC International offer Offshore banking, so people living overseas are a key audience, with the Expat Explorer survey a key part of customer …..
By Danyl Bosomworth 17 Mar 2011 LinkedIn Today Launches LinkedIn Today – the features and implications The professional’s choice of social network, LinkedIn, has launched a new product: LinkedIn Today. It works out the main news within sectors interesting to us i.e. marketing and online media and then based …..
By Chris Soames 17 Mar 2011 Google Quality Score – the hidden formula Is the Google Adwords Quality Score (QS) relevant to you? If your company or agency is using any form of PPC then Quality Score is very relevant. If you are managing Adwords hands-on you will know QS well, but marketers …..
By Danyl Bosomworth 17 Mar 2011 Are You Short Serving In Social Media? I came across this post by Jeremiah Owyang. His comments resonated with me regarding what I too have noticed is the mis-use of micro-blog media – namely Twitter. Whereas Jeremiah sees it as over-using Twitter, becoming reliant on it, I …..
By Mark Brownlow 17 Mar 2011 Six traps for multichannel social media and email marketers to avoid Six examples where hype and hubris can trump common sense – to the detriment of your success Spend too much time on the “cutting edge” of online marketing and you can end up like an exhausted puppy…hurtling excitedly from one …..
By Chris Soames 17 Mar 2011 Keyword Position Monitoring Software for SEO review How can I see my rankings in Google? 5 tools to consider. This is the question we often hear as I’m sure you do! Our answer is that rankings aren’t where you should start when reviewing how well your SEO …..
By Dave Chaffey 16 Mar 2011 Recommended sites for smarter use of Google Analytics The top 10 best sites for Google Analytics tips and Help? I was checking my feedreader and thought it might be useful to share the sites I use to find more advanced tips on how to best use Google Analytics …..