How to approach content production for your emails Last time out, I suggested four reasons why you might add content elements to your traditional, “promotional” (retail) emails. The trouble with this kind of advice is it sounds great in theory, …..
Be mindful of the content marketing trap A lot of my recent posts, and indeed a lot of what I read at the moment, are focussed around content creation and content marketing. I for one have been promoting it as …..
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FREE ACCESSWhat is Stumbleupon and what are its benefits? StumbleUpon is another way of finding & consuming content online, just as Twitter, LinkedIn news, Facebook sharing / likes & Google do. Since web users are likely to use a number of …..
An 11 step process to review your international marketing effectiveness Following on from my first post on Understanding your Global Customers, in this post we look at how to conduct a Global Digital Marketing Audit within your business before creating …..
An interesting infographic reminding that consumers that typically engage with brands, albeit few of them, will not only buy more from that brand but also recommend to others – so how can you be more interesting and engaging and also …..
What is an average bounce rate Question: I wondered whether you might be able to point me in the direction of some info on web behaviour? We’ve recently been looking at “drop off” rates for some of our online content and …..
A case study and examples of reviewing content marketing effectiveness in Google Analytics In our 2 previous posts on selecting the best KPIs for reviewing content marketing effectiveness we looked at the best types of measures to use. In this …..
An introduction to selecting the right B2B social media options Most business-to-business (B2B) companies are already employing some form of social media as part of their marketing mix. But how many B2B marketers really think about their customers, who they …..
We introduced Google +1 on our Google updates page back in March when this was announced, but it only became live in the UK on June 29th. So it’s time to take another look and think through the implications for …..
