The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within …..
Understand marketing management team strategies that will set you apart from the competition If you’re planning a business campaign or venture, you need to form a killer marketing management team. It will ensure enhanced visibility of your brand and a …..
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FREE ACCESSHow frequently are people shopping these days? Which channels do they prefer? What’s their motivation? These are all shifting variables – challenges for retailers who are trying hard to stay relevant and competitive in this consumer-driven world. To gain insight …..
It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers It’s …..
As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI …..
In the last four years, the retail environment has shifted to the point where a more expansive conversation is needed about ‘commerce’ rather than ‘shopping’. I recently attended a talk by Jamie Peate, Global Head of Retail Strategy at McCann …..
Use a selection of these tools to boost the quality of the content you write Writing relevant and user-friendly content is harder than it seems. You need to ensure that your text reads clearly and with no mistakes in order …..
Media and entertainment business need to reinvent business models, TikTok’s ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..
Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly …..
