The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within …..
It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers It’s …..
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FREE ACCESSIn the last four years, the retail environment has shifted to the point where a more expansive conversation is needed about ‘commerce’ rather than ‘shopping’. I recently attended a talk by Jamie Peate, Global Head of Retail Strategy at McCann …..
Use a selection of these tools to boost the quality of the content you write Writing relevant and user-friendly content is harder than it seems. You need to ensure that your text reads clearly and with no mistakes in order …..
Media and entertainment business need to reinvent business models, TikTok’s ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..
Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly …..
This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog…
A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never …..
Helping your team to develop their skills and knowledge can improve engagement, retention and business results. Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as …..
