Web response time statistics summary I was recently called by an email service provider following-up on a whitepaper I had downloaded. Nothing unusual there, it’s a good B2B permission marketing practice and for high value consumer products or services too. …..
Master Marketer Seth Godin on marketing today “The internet is not TV 2.0”. You gotta love Seth Godin – considered, candid and rich with insight. I found this video yesterday and thought it was worth sharing. Why? A lot of …..
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FREE ACCESSA round table discussing approaches to managing customer service today I recently took part in a roundtable on improving the quality of customer service hosted by ISP UKFast as part of their UKFast.tv Round Table series. An interesting example of …..
Buyer content preferences in product or service selection I think everyone agrees that customer-centred content converts better than product-centred content. But which content are prospects looking for when they’re deciding on which products to buy? Marketing Automatation Software Guide did …..
Learning a text markup language editor like Byword can help you focus on writing, not formatting Many of us happily spend many hours editing text in our favourite blogging platform or CMS. In my case, and for many others this …..
“Listening and Engaging in the Digital Marketing Age” – a report, from Forrester. The full report from Forrester, commissioned by Dell, is available to read and download from Dell’s micro-site, which is here, the up-shot is that companies that launch …..
My experience with clients, is that businesses that produce high quality blogs produce positive results. But what is ‘high quality”? Well, the great tips in this infographic from SEOMoz certainly help show how the functional aspects of blog design and layout can …..
5 areas of B2B email marketing to review Email is in decline with the next generation of business professionals more likely to rely on SMS and social network messaging. Yet, most B2B companies still use email-based newsletters as a primary …..
Is Pleasure from “Gamification” a new dimension for marketing? I’ve heard the word “gamification” many times this year; it’s a concept that is undoubtedly getting more and more attention within marketing. Admittedly, I’ve previously felt that this could be just …..
