Creating a balance between sales optimisation and marketing When did you last run a campaign that sought to engage a market, to really engage and inspire potential customers rather than focusing on selling to those already in buying mode? We …..
This is a great question to ask since it’s easy to get lost in the accumulation of Likes and Follows. I’m not sure of how actionable this info-graphic is though it useful to ask the question. A few observations: 10% …..
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FREE ACCESS8 questions to ask to help get your brand messages across in Google Importance: [rating=3] Recommended link: Official Google announcement on sitelinks Our commentary on new mega site links Folks have been discussing Google’s experiments with Google Sitelinks through August, …..
Pizza Express’ multichannel QR code Nothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement …..
How do you really approach your marketing planning? After my recent post on marketing with the human factor, I’ve been thinking that most marketing today is still very product or category orientated – based entirely on what the business has …..
Why do Twitter users follow brands? Value: [rating=4] Recommended link: Econsultancy Twitter Best Practice Guide Our commentary New research from Toluna and Econsultancy of 4,000 UK and US respondents has shown that over a quarter of consumers now have a …..
Can email marketers learn from how social media marketing is evaluated? In a recent article on evaluating social media, Jay Baer argues that our obsession with high-visibility numbers like “Followers” or “Likes” leads us to make false assumptions and wrong …..
Yahoo now using Bing search results in UK and Europe Importance: [rating=3] (Given the dominance of Google) Recommended link: Summary of countries affected Our commentary The Yahoo & Bing alliance is old news from this time last year, but it …..
Four tips to get better quality copywriting for less There are certain things in life that we think of as free even if they aren’t. Water – turn on a tap and out it comes Motorways – drive as far …..
